The technology industry however, is very fluid, and in spite of our substantial efforts, users have moved on to other platforms, while new users proved difficult to sign on. "We poured our hearts into making this a reality, and we are proud of what we have built to date. "Three years ago, we set out to reinvigorate BBM consumer service, one of the most loved instant messaging applications, as a cross-platform service where users can not only chat and share life experiences, but also consume content and use payment services," said BlackBerry in a blog post. After short-lived buzz, BBM's popularity continued to fade. The app was downloaded over 10 million times in just a day of its release on Google and Apple platforms. This was the first time BBM was made available on non-BlackBerry devices. In 2013, BlackBerry rolled out BBM to iOS and Android platforms.
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